As the Head of the Design & Research at Amazon, Aditi drives the customer experience for 30+ FinTech products that help track revenue, usage, costs, and forecasts for AWS. She is the recipient of the prestigious ‘Dr. Sarojini Naidu Award’ from the Govt. of India, ‘Woman Who Builds’ award by Globant, and was named an inspirational woman in STEM by the Authority Magazine. Aditi is a highly published design practitioner, regularly invited to share her thought leadership across print, keynotes, and podcasts. Such as for CampaignLive, Business Insider, AI & Data Analytics Network, Tech Circus, Interaction Design Association, Brave UX, Authority Magazine, Inclusive Design Association, Customer Experience Network, Finance Magnates, South by Southwest (SXSW), and Product-Led Alliance (PLA) to name a few.
Previously, at J.P. Morgan & Chase, Aditi set up a global design practice to build intelligent enterprise platforms for Payments (Operations). At Accenture Interactive, she strategized and executed customer-centric design engagements for clients such as Walmart, DuPont, and Cargill. As a lecturer at Pratt, she curated one of the top ten UX programs offered in the United States.
Aditi was selected to attend the prestigious executive program, Business Leadership for Creative Leaders, at Yale School of Management. She holds a master’s degree in Industrial Design from Loughborough University, UK, with an undergraduate degree in Product Design from the National Institute of Fashion Technology, India. She also trained in Human-Computer Interaction at MIT CSAIL, Inclusive Design at Stanford University, and Digital Product Design at Pratt Institute in the US.
In her own words
Why?
I often wonder, in a world where money has become the most significant motivation, adding clutter to the world does not seem unthinkable. Shouldn’t the conditions around us increase our responsibility as designers many folds? I think so. The undying fervor for social causes inspires my design work. For years, I have explored the dynamism of design — whether it intends to empower women, sustain economically challenged communities, make services more accessible, or help keep the earth green. At the core, I work to bring a positive impact through what I do both with corporate giants and social organizations.
What?
When I was little, people would ask me (rather a lot), “What do you want to be when you grow up?”. I just had one answer, “I don’t know what I want to be when I grow up, but I do know what I want to do. I want to help people”. Thus began my journey to do what I do now, design.
How?
To achieve the goals I aspired for, empowerment with design tools was necessary. Thus I have received formal training in Human-Computer-Interaction, User Experience, and Accessibility practices from MIT, Stanford, and Pratt Institute. I also hold a Master’s degree in Industrial design from Loughborough University, preceded by the Bachelor’s in design degree from NIFT (National Institute of Fashion Technology).